Wilbys started in Rojales in November 2020, right in the middle of Covid — probably not the easiest time to open a new business, but we did it anyway!
Paul learned his trade at Smithfield Market, while Connie brought her background in accounts and business administration. Between us, we knew exactly what we wanted Wilbys to be — a proper traditional butcher, where quality is at the heart of everything we do, with products made in-house and a friendly, personal service.
At Wilbys, traditional butchery skills, attention to detail and good old-fashioned customer service are at the heart of what we do. We believe that looking after our customers is just as important as the quality of the meat we sell. As Paul has always said, you only get one chance to make a first impression — and we want every visit to Wilbys to be a good one.
Rojales is where many of our customers first got to know us. In October 2025, we opened our second shop in San Luis, El Chaparral.
At the end of 2025, structural problems with the Rojales building meant we had to close the doors there. It certainly wasn't part of the plan, but thankfully we had San Luis up and running, and it became our new home.
We're very much a family business, and along with our team, we've built Wilbys into something we're very proud of.
There are a few faces behind Wilbys — some you'll see behind the counter and some you'll rarely see at all! Here's a little introduction to the people who make it all happen.
Paul started his butchery career as a Saturday boy in a local butcher's shop in London's East End, learning from old-school butchers who really knew their trade. He went on to train at Smithfield Market, developing the skills and knowledge that have stayed with him throughout his career. He's still happiest behind the butcher's block, doing what he knows best.
Usually behind the scenes, looking after the website, social media, accounts, paperwork and all the other bits that somehow come with running a butcher's shop.
Brought up in Spain and fluent in Spanish, Sim has worked as a butcher since leaving school. He brings years of experience and knowledge to Wilbys, along with a personality that has made him a firm favourite with our customers.
Also Smithfield trained, David has taken his butchery skills around the world, working in different countries before eventually finding his way to Wilbys. His experience and knowledge are a real asset to the team, and we're delighted to have him as part of Wilbys.
Originally from Poland, Magda spent many years working in a butcher's shop in Ireland before finding her way to Wilbys. With plenty of experience behind the counter, she's a great addition to the team and works brilliantly alongside everyone.
“Bought square sausage today. Just like to say it was excellent. Will be back for full one next time 😁 Pork pie, delicious…”Excerpt from customer review
“Sirloin steak amazing, flavoured sausages awesome… Well worth the 40 min drive up there…”Excerpt from customer review
“Massively recommend this butchers 100%, quality meat, excellent products… service impeccable 5 stars all around…”Excerpt from customer review
“The steak burgers, sausages and skewers are all first class. Brilliant butchers with plenty of choice and friendly. We will definitely be back every visit here.”Excerpt from customer review
“Just had the sausages from Wilbys and they were fantastic the best we’ve had for a very long time we will definitely be back great staff and food can’t ask for more”Excerpt from customer review
“Bought fillet steak for today it was delicious the best I have tasted in years”Excerpt from customer review
“There is a fantastic selection of meat of the very best quality. It is by far the very best butcher we have found in Spain.”Excerpt from customer review
“Amazing traditional English butchers, never been disappointed. Service is impeccable, the shop is immaculate and the meat speaks for itself.”Excerpt from customer review
“1st impression very welcoming staff and friendly, counters well presented and fresh… we will be back, well worth the drive.”Excerpt from customer review
